Who are we?

World of Comfort ApS, also known as WOC, aims to be the leading supplier of massage chairs and comfort products in the Nordic region. We work from the slogan “Heaven is the limit” – as, among other things is expressed in our company’s name, products and, not least, the vision.

We put the bar high and have you as the customer in focus in everything we do.

This means that you as a customer can be sure of getting a product that is carefully thought out when it comes to quality, design and functionality.

In short, nothing is left to chance!

As part of our goal, we will excel in the following areas:

  • Anytime to offer the best and most qualitative comfort products – and at a competitive price.
  • Unmatched service level, such as free shipping of the product, permanent consultant and advice.
  • To be easily accessible if you have questions or want to take advantage of our knowledge and recommendation of products in relation to your needs.

Customer service

WOC is known for a very high level of service, where you as a customer are the star.
Our staff is trained throughout the service culture to meet your wishes as a customer. We strive to provide this service where you as the customer are most important with us. Our staff is therefore not trained to be robots at work, but to be there for you as fellow human beings.
We always want to find the right solution for you together with us!


World of Comfort’s products are carefully selected on the basis of a Scandinavian market and culture. All products are therefore of high quality and innovation in a special class.
All of our massage chairs are developed by professionals and based on our internal statistics and studies from the Scandinavian market’s inquiries and demand. Our engineers have thought everything from the inside of the massage chair to the extreme emotions and movements of the chair. We are constantly looking for new knowledge and demand. We do this to be the best and newest on the market every year.


Our design team collaborates closely with our suppliers to achieve exactly what our target market demands. Our target group requires quality and therefore we do not affect in any way. Besides the quality of our products, we give high quality everything else in the company. We can guarantee the best quality in the market from design, sales, inspection and support.


Comfort of World always tries to update itself on the latest trend. Of which both want a color or a certain shape. We examine the latest trends and the most popular designs, so that we only offer our target group the best and most optimal in the market. With massage chairs that can be integrated in both living room, bedroom and office, we strive to become a leader in the design of massage chairs.


World of Comfort wants you to be safe as a customer. We therefore try to create a calm and safe atmosphere for you as a customer when you enter us. We want your WOC product to meet your needs and meet your needs throughout our trade. You will therefore get a permanent consultant completely through your experience with us, which at any time you can turn to as a customer if issues arise.