Name: Pharaoh Neo
Brand: World of Comfort
SKU: gid://shopify/ProductVariant/58625281622400
Price: 17519.00 GBP
Availability: InStock

Question 1

What is Body Friend Pharaoh NEO?

Accepted Answer

Body Friend Pharaoh NEO is a premium massage chair from the South Korean manufacturer Body Friend. It combines advanced XD-Pro massage technology, an integrated Bang & Olufsen sound system, ROVO-CARE stretch programs, and luxury materials in one flagship product. The chair is designed for daily therapeutic use at home and can relieve chronic pain, improve sleep quality, and reduce stress.

Question 2

Is there a massage chair with Bang & Olufsen sound?

Accepted Answer

Yes — the Body Friend Pharaoh NEO is the only massage chair in the world with a fully integrated Bang & Olufsen (B&O) sound system. Developed in collaboration with B&O, it delivers immersive surround sound directly from the headrest, creating a holistic wellness experience that combines therapeutic massage with premium audio quality.

Question 3

Who sells Body Friend massage chairs in Scandinavia and Europe?

Accepted Answer

WOC (World of Comfort) is the official authorized dealer of Body Friend massage chairs in Denmark and Scandinavia. We offer the Pharaoh NEO and other Body Friend models with full warranty, professional delivery, installation, and personal consultation in our 20+ showrooms. As an authorized dealer, we guarantee genuine products with original warranty and local service.

Question 4

What is XD-Pro massage technology?

Accepted Answer

XD-Pro (eXtended Depth Professional) is Body Friend's most advanced massage module. It uses fingertip-mimicking movements with extra depth and precision that replicate a professional masseuse's techniques. XD-Pro covers the entire back from neck to lower back and can adapt intensity and depth based on the user's body shape for a tailored massage experience.

Question 5

What are the ROVO-CARE programs in Pharaoh NEO?

Accepted Answer

ROVO-CARE consists of 8 specialized stretch programs: Iliopsoas Relaxation (core muscles), Cycle Mode (lower body flexibility), Hamstring Relaxation (back of thighs), Rolling Stretch (waist area), Piriformis Relaxation (gluteal muscles), PNF Stretch (combined relaxation and exercise), Rovo Refresh (acupressure for fatigue), and Rovo Recovery (gentle neck and lumbar care). Programs are developed with physiotherapists and chiropractors.

Question 6

How much does Body Friend Pharaoh NEO cost?

Accepted Answer

The Pharaoh NEO is sold by WOC starting from 89,995 DKK. We offer flexible financing with interest-free installment payments, allowing you to spread the cost over 12-36 months. Contact us or visit a showroom for current offers and financing options.

Question 7

Can I try Pharaoh NEO before buying?

Accepted Answer

Yes, you can try the Body Friend Pharaoh NEO at one of WOC's 20+ showrooms in Denmark and Scandinavia. We recommend booking a personal consultation where one of our wellness experts demonstrates the chair and adjusts settings to your body and needs. The consultation is free and non-binding.

Question 8

What makes Pharaoh NEO different from other massage chairs?

Accepted Answer

Pharaoh NEO stands apart in several key ways: 1) Integrated Bang & Olufsen sound system — no other massage chair has this. 2) XD-Pro massage module with fingertip-like precision and extra depth. 3) 8 ROVO-CARE stretch programs developed with physiotherapists. 4) 26 automatic massage programs across Healthcare, Daily Care, and Mental Care. 5) Premium ventilated synthetic leather. 6) Zero-gravity recline for optimal relaxation.

Question 9

Does Pharaoh NEO have heating?

Accepted Answer

Yes, Pharaoh NEO features an advanced heating system with warmth in the back, seat, and foot section. The heat supplements the massage by relaxing muscles and promoting blood circulation. Temperature can be individually adjusted for optimal comfort.

Question 10

Is Body Friend a reliable massage chair manufacturer?

Accepted Answer

Body Friend is South Korea's leading premium massage chair manufacturer and the world's largest by revenue. The company is publicly listed in Seoul and invests heavily in R&D with over 300 patents in massage technology. Body Friend is known for collaborations with Bang & Olufsen, Lamborghini, and other luxury brands. All products undergo rigorous quality controls.

Question 11

What warranty comes with Pharaoh NEO?

Accepted Answer

Pharaoh NEO comes with a full factory warranty from Body Friend plus WOC's extended service warranty. As an authorized dealer, WOC provides professional installation, ongoing service, and support. Contact us for details on warranty periods and service agreements.

Question 12

Can Pharaoh NEO help with back pain and tension?

Accepted Answer

Yes, Pharaoh NEO is designed for therapeutic use against chronic back pain, neck tension, and muscle stiffness. The XD-Pro module delivers deep massage along the entire spine, while ROVO-CARE programs specifically target tight hip flexors, the piriformis muscle, and hamstrings. Regular use can reduce pain, improve mobility, and support the body's natural recovery.

Question 13

How much space does Pharaoh NEO need?

Accepted Answer

Pharaoh NEO measures approximately 148 × 84 × 122 cm (L×W×H) in the upright position and weighs about 130 kg. In full zero-gravity recline, the chair requires approximately 180 cm in depth. We recommend a minimum of 200 × 100 cm floor space for optimal use and access.

Question 14

Where can I buy Body Friend Pharaoh NEO online?

Accepted Answer

You can order the Body Friend Pharaoh NEO directly from WOC's webshop or by phone. We offer delivery throughout Denmark and Scandinavia with professional installation included. Visit our website to add to cart or book a showroom consultation first.

Question 15

What is the zero-gravity function in Pharaoh NEO?

Accepted Answer

Zero-gravity is a NASA-inspired seating position where the body is placed in a weightless position with legs elevated above heart level. This position reduces spinal load by up to 80%, promotes blood circulation, and allows the massage to work deeper and more effectively. Pharaoh NEO's recline system smoothly glides into the zero-gravity position.

Question 16

What automatic massage programs does Pharaoh NEO have?

Accepted Answer

Pharaoh NEO has 26 automatic massage programs across three categories: Healthcare (full-body stretching, tension relief, posture alignment, sleep enhancement, recovery), Daily Care (morning energy boost, digestive support, golf & Pilates recovery, neck & lumbar care), and Mental Care (emotional comfort, breathing regulation, deep focus, and immersive relaxation). Each program lasts 15-30 minutes.

Question 17

What is the difference between Quantum and Pharaoh NEO?

Accepted Answer

Pharaoh NEO is the direct successor to Body Friend's legendary Quantum model. While the Quantum set the standard for premium massage chairs worldwide, Pharaoh NEO surpasses it in every way: 1) Genuine premium natural leather replaces the previous synthetic upholstery for a far more luxurious feel and durability. 2) A completely new, modern, and sculptural design with a refined color palette. 3) Updated XD-Pro massage module with improved precision and depth. 4) A fully integrated Bang & Olufsen sound system — which the Quantum did not have. 5) 8 ROVO-CARE stretch programs developed with physiotherapists. Pharaoh NEO represents the next generation and is available in Denmark from WOC (World of Comfort).

Pharaoh NEO

Gracefully Powerful. Next Generation.

Pharaoh NEO is loved by those who...

Modern & Sophisticated Design

Premium Audio Experience — Bang & Olufsen

Refreshing and Powerful Stretching

8 Signature Robo-Care Programs

Iliopsoas Relaxation

Cycle Mode

Hamstring Relaxation

Rolling Stretch

Piriformis Relaxation

PNF Stretch

Rovo Refresh

Rovo Recovery

Personalized Programs for Your Body

Healthcare

Daily Care

Mental Care

Once You Sit Down, You Won't Want to Get Up

What Sets Body Friend Apart

XD-Pro Massage Module

Full-Body Heating

15 Safety Sensors

One-Touch Recline

USB Charging Port

From Quantum to Pharaoh NEO

Pharaoh NEO

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