Privacy Policy
Last updated: 17. marts 2026
1. Introduction
World of Comfort ApS (CVR: 37078468) is the data controller for the processing of your personal data. We take your privacy seriously and process all personal data in accordance with the EU General Data Protection Regulation (GDPR) and the Danish Data Protection Act. This policy explains how we collect, use, and protect your information when you visit our website, showrooms, or contact us.
2. What Data We Collect
We collect the following types of personal data: Contact details (name, email, phone number, address) when you fill out forms, book a demo, or make a purchase. Technical data (IP address, browser type, device info) via cookies and analytics tools. Purchase data (order history, payment information, delivery addresses) when you shop with us. Health-related preferences (sleeping position, pain points) when you complete our quiz or body analysis — this data is only processed with your explicit consent.
3. Purpose of Processing
We use your data to: Process and deliver your orders. Provide customer service and support. Send newsletters and offers (only with your consent). Improve our website and products via anonymised analysis. Comply with legal obligations (accounting, warranty). Personalise your experience with tailored product recommendations.
4. Sharing of Data
We never sell your personal data. We only share data with trusted third parties necessary for our operations: Payment providers (Stripe) for secure transaction processing. Delivery partners for shipping your orders. Analytics tools (Google Analytics) for anonymous web analysis. IT providers hosting our systems (all within the EU/EEA). All third parties are bound by data processing agreements in accordance with GDPR.
5. Your Rights
As a data subject, you have the right to: Access the personal data we process about you. Rectification of incorrect or incomplete data. Erasure of your data ('the right to be forgotten'). Restriction of processing. Data portability — receive your data in a structured format. Objection to processing based on our legitimate interests. Withdrawal of consent at any time. You can exercise your rights by contacting us at privacy@worldofcomfort.dk.
6. Contact
If you have questions regarding our processing of your personal data, you are welcome to contact us: World of Comfort ApS, Email: privacy@worldofcomfort.dk. You also have the right to lodge a complaint with the Danish Data Protection Agency (www.datatilsynet.dk) if you believe we are not processing your data correctly.